financial impact on investment decision

1.  ROI   return on Investment   

     technical: NPV  direct link to shareholder's wealth   how much the shareholder will earn on new investment.

2. share price   significate on investment activities   cost rising, short time profit drop

new project  ---- increase cost     direct cost, interst (cost of capital) 

new project ----- higher risk level 

strategic impact 

investment impact whole business in long term

resource  new finance   

environment  analysis--PESTEL  (policital, economic, social(culture), technology, environment(pullution, legal(ethic))

SWOT (strengths, weakness, oppotuninty and threat)   KEY factors identify 

firm  internal  to identify key strength

ouitside  identify key competitors and their reactions   

risk appetite  of shareholders